Trade Show Bound? 3 Reasons Why It’s the Best Decision Retailers Can Make

by • June 6, 2017 • Featured Articles, Merchandising + Trends, Trade Show NewsComments Off on Trade Show Bound? 3 Reasons Why It’s the Best Decision Retailers Can Make4663

Retail and e-commerce expert Skip McGrath gives us 3 reasons why trade shows are your most important venue for finding wholesale products to resell in your store or online business.


I am now strictly an online seller, but I did have a brick-and-mortar retail store for over ten years. It doesn’t really matter which you are, but in both environments, I always found trade shows to be my single best venue to source wholesale products to resell.

Here’s why trade shows are important to retailers, both in-store and e-commerce.

Trade Shows Help You Develop Relationships

Over the years one of the most important things I have learned is the importance of developing a good relationship with my wholesale suppliers. And that is one of the biggest advantages of attending trade shows like ASD Market Week – you get to meet the sales reps in person and take that first step in developing a relationship. Now you’re probably thinking, “With so many people going through the show, how would any sales rep remember me?”  

You’d be surprised. When I see a product that interests me, I don’t just ask for the price and a sales sheet. I actually take a few minutes to chat with the rep and make a point of remembering his name and talking about a few things that he or she will remember.  

Then when I get home I call or email them after the show and remind them of what we talked about. In addition to sales reps, in many cases (especially at smaller companies) the actual business owner attends. This is an excellent opportunity to get to know the faces behind your potential suppliers. When I run into that situation I really spend some time with them and make sure they remember me.


Trade Shows Let You See Product Quality and What’s Trending With Your Own Eyes

The popularity of antique and vintage fine jewelry has been on the rise. Instead of waiting to inherit grandma’s engagement ring, consumers are actively seeking out this jewelry for its uniqueness, eco-friendly elements and for the thrill of the hunt. Conversion jewelry, in particular, is trending. Women are either purchasing, for example, rings that have been converted from stick pins or buying ‘as is’ and taking them to their jeweler. According to jewelry expert Nia Wilkes, Trademark Antiques and @leolarevives (photo featured here) are rocking it in the conversion sector. Head over to the blog for more coverage on the latest #jewelry trends and to read the full article. –––––––––––––––––––––––––––––––– #style_withme, #ootd #fashion #fashionista #fashionblogger #fashionblog #fashioninsta #fashiondaily #fashionaddict #fblogger #ootd #outfitoftheday #outfitpost #style #styleblogger #stylefile #lookbook#asdshow #instafashion #streetstyle #fashioninspo #styleinspiration #inspo #photooftheday #styleoftheday #stylegram #flatlay #whatiwore #currentlywearing

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Another big advantage of shopping at a trade show versus via a catalog or a website is that you can physically touch the product, get a feel for its quality, and better assess whether you think it will sell in your venue. (Check out some of the hottest products from March’s show.)  

At many of the larger trade shows, you’ll find vendors from many other countries, which can lead to expensive shipments and high minimum quantities; it’s really important to judge the quality of an item before ordering it.


Trade Shows Save You Considerable Time and Money

 

Lastly, there is the endless variety of products at a show like ASD. I also attend specialized shows in my various product categories including jewelry, apparel, and sporting goods, but I can see all of these at ASD.  (ASD even offers excellent matchmaking tools to help you more easily find the best vendors for you.) Attending ASD means I can do a fewer number of total shows each year, saving me time and travel costs because there are so many product categories under one roof.


Looking to develop relationships with vendors and find the right wholesale products for your online business? Get your free ticket here to attend the next ASD Market Week, July 30 – August 2 in Las Vegas. Already registered? Then follow us on Instagram or on Facebook for product trends and retail education all year round!


By Skip McGrath

Skip McGrath is an Amazon selling expert and coach, as well as the publisher of the monthly Online Seller’s News. He is the author of several books about selling on eBay and Amazon and other online venues. 


 

 

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