Part 1 of ASD’s “Modernize Your Smoke Shop” Series, A Comprehensive Series On How Boost Smoke Shop Sales
Make Sure Your POS Supports Your Business Goals
Point-of-sale systems are used for a variety of important functions in smoke shop merchandising, from strategic marketing to the typical checkout. As the vaporizer industry has grown and consumers have become more conscious about purchases as a result, smoke shop merchandising has begun to change from days of gaudy smoke products to entice last-minute novelty purchases. Modern POS systems accommodate buyers and simplify inventory systems in the process. Tablets and POS apps can do a lot to boost smoke shop sales, but it’s important to use apps strategically.
For example, iPad apps are useful in assisting the checkout process of retailers of all sizes. The ubiquitous app Square is the pioneer (and most prominent) across many industries. While a number of trendy POS applications are geared towards the food industry in 2015, several continue to be effective with respect to retail oriented products. ShopKeep is one of the most customizable checkout apps on the market today. Customizable buttons are essential to the smoke industry, namely the vaporizer market, due to the fact that products are being created and innovated constantly. Since retailers want instant and seamless customization, Shopify is also a generous contender. In addition to possessing the aforementioned characteristics of ShopKeep, Shopify allows synchronicity between the inventory of both brick and mortar and online sales.
Remove Store Clutter
The stereotypical psychedelic head shop is becoming a thing of the past. In its place is the sophisticated vape shop that’s a little more clean cut and well organized than its hippie predecessor. In order to increase sales, shop organization is an instrumental facet and will be covered in more detail in a dedicated forthcoming post on visual merchandising for the smoke industry.
Organize Your Product Lines
Most vape and smoking accessories shops will not have the customer volume at any given time to merit intervention for queuing issues, but not having a well-staffed floor can negatively affect smoke shop sales. “How-to” issues are often addressed at the register, especially at smaller shops with limited personnel on hand. To expedite checkout, employ a dedicated assistant in busier times to educate customers on the floor before they step into the line. Instructional materials at the counter, which can also double as takeaway promotional material for your shop, can boost your future smoke shop sales.
Be mindful of your customers’ time. They’ll thank you. Repeatedly.
To learn more about how to improve your shop and fill it with the right products, get your free ticket here to attend the next Culture+ at ASD event in Las Vegas – the largest B2B smoke + vape accessories trade show and education conference in the U.S.! Remember to check out ASD Insider’s post “Part 2: Cut the Clutter!”