mens outdoor accessories

Shop This Look… For Your Shop! Now Trending: Men’s Accessories Edition

by • February 17, 2016 • Fashion AccessoriesComments Off on Shop This Look… For Your Shop! Now Trending: Men’s Accessories Edition2917

The “outdoor sophisticate” look is making its mark. Is your shop ready? The Insider breaks down which men’s accessories you need for your shop — and where to buy them wholesale.


When it comes to fashion accessories, don’t count men out. Your male customers are getting inspired by people they see on the street, at work, in magazines, on TV, and  — ever increasingly — on their favorite men’s fashion blogs. (Yup, that’s right: guys follow bloggers, too!)

As a result, your shop or e-commerce site needs to feature the right on-trend accessories to attract new male shoppers, build a loyal customer base, and amplify your sales.

So let’s shine the spotlight on an often underestimated segment when it comes to fashion: guys.


Get the Facts

According to The NPD Group, total sales of men’s accessories in the U.S. jumped 28.7 percent from 2012 to 2014, rising from $11.5 billion to $14.8 billion.

“Today, more men are looking to stand out in a crowd, and accessories are a way to make a bold statement without having to overhaul their wardrobes,” says Marshal Cohen, industry analyst, The NPD Group.

In short: men are recognizing the opportunity to add accessories to update their look — a quick and easy (read: cost efficient) way to make a fashion statement.


The Business of Accessories

By product category, sales of men’s bags almost doubled from 2012 to 2014, from $1.4 billion to $2.3 billion. Small personal accessories rose from $800 million to $1.2 billion, and jewelry sales soared from $2.9 billion to $4.3 billion in that same time frame.

This growth has prompted retailers and brands to up their game and devote more resources to the men’s accessory category.

And so should you!


Are You a Fashion + Accessories retailer looking for really high-margin, on-trend products for your shop? Register for ASD Market Week and find wholesale items you love at the right price.


Getting Started

To help you out, we’ve highlighted a trending fashion look and then broken it down into its core pieces as a guide for what to stock in your store or site. We’ve also included the vendors selling these pieces at high-margin so your customers can shop this look as well!


The Look: Outdoor Sophisticate

Rugged yet refined, the outdoor sophisticate is inspired by a rustic aesthetic. He’s likely to blend modern styles with heritage looks; his style is functional and tactical, with an “urban dweller” feel.


The Pieces You’ll Need

Watches: Large Round-Faced Styles

With the extreme popularity of smartphones, wearing a watch now boils down to fashion over function. Unisex, simplistic, round-faced watches add a pop of style and sophistication peeking from under a trench coat or a sweater. This everyday piece works when paired with distressed (read: perfectly ripped) jeans or even sneakers.

Watches also make great gifts and this timeless style (pun intended) will carry your customers into next season and beyond. At the end of the day, is a watch a necessity? No. But consider it arm swag at its finest.

Bags: Leather Backpacks, Sling Packs, and Barrel Duffels

Here’s a throwback for you: remember those canvas Jansport backpacks you used to tag up with pens in high school? Well, we’re not referring to those! But sleek leather backpacks in brown or black are back in style — and will be everywhere this coming season.

Stylish, tough-luxe hardware with extra durable materials and straps make backpacks and sling packs new again — and all the rage.

Rucksacks and sling packs are the answer to making your customers’ everyday commute effortless and hassle-free, while still looking cool.

Customer education:

  1. make sure to have your sales staff convey that this allows your coveted male shoppers to be hands-free, making scrolling and swiping on phones a breeze.
  2. barrel duffels are also a slick way for a group to transport gym gear heading for a workout or a game with their buddies.

A photo posted by Red Canoe (@redcanoebrands) on

Utility Knives: Stylish & Cutting-Edge

Think Boy Scout meets James Bond. The motto “always be prepared” speaks volumes when it comes to owning a set of totally rad utility knives. Besides, you never know when you’ll need help opening up a package.

Camp Blankets

Plaid, rustic-inspired blankets add a cozy chic aesthetic to your pad — perfect for decor as a throw or even to stay warm when you’re chilling on the couch with some Netflix. Blankets with a heritage feel are all the rage — and can look great merchandised in your shop!

Belts

The power of a rich-looking leather belt should never be underestimated. It literally ties your look together — whether you need it or not.

Scarves: Wrap It Up

Just flip through any issue of GQ or Esquire and you’re bound to see gents rocking everything from denim to suit jackets with one perfect accessory: the plaid scarf. But this isn’t your grandpa’s tartan: think heritage-inspired with urban flair.

(Psst: A plaid scarf makes for a great Father’s Day gift!)

source: J.Crew

source: J.Crew

Honorable Mentions: Kitchen & Bar Gear

Enamel Mugs: Sturdy and durable enamel mugs have a World War II-era vibe, making them the perfect way to down a hot toddy. They also make great decorative pieces for offices and kitchens. Margin Call: mugs of all shapes and sizes are high-margin staples you should always stock for your shop or site.

source: bestmadeco.com

source: bestmadeco.com

Cocktail Kits + Barware: Nothing says “man’s man” like knowing a thing or two about mixology. Cocktail making kits and flasks are timeless items that also come in handy when your customers need a gift for “the guy who has it all.”

source: luckyshotusa.com

source: luckyshotusa.com


Putting It All Together

A photo posted by bestmadeco (@bestmadeco) on

source: www.coolhunting.com/style/combatant-gentleman-new-year-essentials-shopping

source: www.coolhunting.com/style/combatant-gentleman-new-year-essentials-shopping


Where to Buy Each Piece Wholesale at ASD Market Week

Watches

Giorgio Milano
Find Them at ASD

Leather bags (handmade)

Leo Crafts
Find Them at ASD 

Utility knives

Top Quest Inc
Find Them at ASD

Self Defense Supply
Find Them at ASD

Frost Cutlery
Find Them at ASD

Camp blankets

World Famous Sports
Find Them at ASD

Sercal
Find Them at ASD

Mugs

Unemployed Philosopher’s Guild
Find Them at ASD

Extra Credit:

Steve Madden Accessories (The NES Group) at ASD (bracelets and necklaces for men)
Find Them at ASD


Want to make sure your shop is stocked with high-margin men’s essentials? Get your free buyer’s ticket here to attend the next ASD Market Week, the largest Fashion + Accessories and general merchandise trade show in the U.S. – and find products like those featured in this post at the right price. July 31-August 3 in Las Vegas.


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