Day 3 of ASD Market Week March 2016 may be over, but the retail lessons and product discoveries continue! Check out our recap of IMA’s expert session on online selling, Dress the Director’s fashion finds, SourceDirect’s insider tips, another party (!), and what you still have to look forward to tomorrow on the last day of the show.
As you know by now, in addition to featuring over 2,700 merchandise vendors, ASD Market Week provides free retail and e-commerce strategy sessions to all attendees. Day 3, on March 1, 2016, was no exception. Welcome to March 2016!
ASD’s Retail Education Seminars Day 3 Highlights: Online Sellers
Today’s speaker highlights included our favorite marketplace and online selling experts, SourceDirect tips for buying in China, and a dose of Facebook Marketing.
Meet the Online Sellers – Experienced Amazon, eBay, and e-commerce selling experts participated in a lively Q&A
Our experts answered attendees’ specific questions to help their businesses in real time.
“There is a product and marketplace for every audience. You need to match your product to your marketplace – keep in mind that your product should be sold to the right audience.” -Robyn Johnson, Internet Merchant’s Association
“Make sure you have great photos and keyword-rich product descriptions. Cheaper is not always better with fulfillment houses.” -Fred Neff, Internet Merchants Association
“Make sure there is a market for your product already. It’s not always about price on Amazon, but about customer convenience and value.” -John Lawson, Internet Merchants Association
Moderator Kat Simpson pulled together the topics and platforms we all need to know about.
Multi-channel, multi-marketplace inventory control and management platforms Ecomdash, Stitchlabs, Vendio, Joelister, Zoobilee, and Sku Vault, the growing Bonanza e-commerce marketplace, shipping logistics with ShipSurance (shipping insurance), ShipStation, Amazon pricing (and re-pricing) apps App Eagle, Bqool and the very hot topic, Amazon SEO keyword help with Merchant Words and KeyWord Inspector. Thanks everyone!
Here are other great talks from today!
Facebook Marketing and Advertising for E-commerce, with John Lawson – we learned how to use Facebook to generate e-commerce sales, build our email lists (“it’s where the money is”), as well as the difference between paid, earned, and owned content. “Note: all traffic is not the same – it’s about high-converting traffic,” says Lawson
Blue Sky Create: Product Brainstorming with Katharyne Shelton
SourceDirect’s, Five Best Practices for Buying in China and A Fresh Perspective on Doing Business in China
Inventory Purchasing Strategies to Avoid Stale Inventory, Danny Shaw (IMA)
The Independent Retailer Conference (IRC) continues…Day 3 Gets Even More Mobile and Should I Have a Pop-up Shop?
How to Succeed in Mobile Commerce, presented by Wish
“Mobile is the future of retail, offering retailers and consumers more opportunities than ever. With mobile, retailers can easily connect to customers without having to hit pause from their day. If you’re not mobile smart, you are missing profit opportunities for your store,” says James Nelson from Wish.
Are Pop-up Stores Right For Your Retail Business? with Mary Romeo of Bee Business Smart
“Online retailers often assume they have to have their own, freestanding pop-up stores in their own spaces – but often it’s easier and more effective to host and/or participate alongside several with other vendors or businesses. It’s a great way to gain more attention for your brand and increase selling opportunities with less risk,” said Mary Romeo of Bee Business Smart
Don’t miss tomorrow’s IRC talk, “Driving Traffic To Your Brick & Mortar Store Via Email,” with Jason Holiday
Must-See Vendors, Trends, and Products From The Show Floor
Dress the Director – Fashion Accessories Trends at ASD Market Week 2016, Day 3
ASD’s own Tomel Lora, Show Director for Fashion + Accessories, once again pulled the most stylish finds from vendors on the show floor today as part of our “Dress the Director” series! Read today’s “Dress the Director” post here.
Remember to follow @ASDShow on Instagram and keep an eye out for more featured products and vendors in every category.
ASD Market Week’s Closing Night Party Tonight at Omnia (Caesars Palace)
The last day of the show is tomorrow but the closing party is tonight, Tuesday, March 1! – one more fantastic place to network with like-minded retailers, vendors, new colleagues, and ASD management. ASD badge holders receive 1 drink ticket and expedited VIP entry until 12AM.
Spotted: Vendor Stories From the Show Floor
StarShine Watchdogs (Booth #SL 1013 Fiesta) is a bedtime toy brand that helps empower kids to conquer their fears of the dark and separation anxiety with an innovative toy, nite lite and book series. Visit them and hear their amazing founders story for yourself!
In Case You Missed It