Retail is visual. Fashion, home decor and beauty thrive off Instagram. Here are our five must follow Instagram fashion influencers in order to discover trends.
While magazines, celebrities, and ads still influence product trends, Instagram has become the go-to source for fashion, beauty and home retailers looking to find the hottest selling gifts, decor and accessories. If you own an accessories shop, or your shop carries accessories, and you are not already using Instagram to find fashion and lifestyle trends, you’re missing out on an essential tool to find the wholesale fashion accessories you should be buying, as well as those users-turned-celebrities you need to follow for inspiration. In this series, we’re going to provide you with the best Instagram fashion influencers accounts to follow, starting with fashion accessories!
An Insider Snapshot: Accessories Trends to Keep an Eye On
As summer approaches, less is no longer more when it comes to jewelry trends. Think mixed metal stacked ring sets, knuckle rings, bangles, cuffs, layered necklaces in varying lengths, and gold facial and body jewelry. These styles paired with statement sunglasses and a purse create perfect looks for the workday, lunch with a friend, or a weekend at a music festival. Whether your customers’ desired looks are bohemian, simplistic or glam, delicate, layer-friendly pieces should be mixed and matched, which encourages combining and collecting. OK, now let’s find these on Instagram! (For those who like to words to go with their pictures, we also recommend these top blogs for fashion accessories.)
The Top Fashion Accessories Instagrammers to Follow Right Now
The best use of Instagram for fashion retailers starts with finding the right stylists and trendsetters. To stay ahead of the curve on everything from bangles and ring stacks to sunglasses and clutches, here are the top Instagrammers that fashion retailers need to follow to make sure all of their styles are double-tap worthy.
Dani Song: @SongDani
Sister of arguably one of the most famous fashion bloggers, Song of Style (who boasts over 2.1 million Instagram followers), Dani isn’t scared of mixing metals with her many bangles, cuffs, and rings. When she’s feeling funky she can be seen sporting multiple earrings and ear cuffs (also a favorite of Kylie Jenner) as well as the ever-popular septum chain nose jewelry that has been seen on FKA Twigs and Rihanna.
Annabelle Fleur: @VivaLuxuryBlog
Its unlikely to catch Annabelle without at least ten pieces of jewelry on at a time. This fashion blogger is known for stacking bangles, rings, and chains and seems to need a separate closet just for purses and shoes. A lover of charm bracelets and anklets, she mixes classic with bohemian.
Vanessa Hong: @theHautePursuit
Vanessa designs her own jewelry and can be seen wearing mostly silver, industrial pieces. A big fan of a monochromatic look, this blogger tends to accessorize with white sneakers and oversized bags.
Victoria Magreth: @InTheFrow
Also known for her video blogs, this British babe embraces color and combines upscale class with affordable pieces. A long-time wearer of the ever popular pastel hair color, she combines her Internet-famous style with classic staples like a nude pump, Wayfarer sunglasses, or big black bag, demonstrating versatility can be fun.
Elizabeth De La Piedra: @ElizabethSmart
Taking inspiration from both the street and the internet, this funky photographer combines her love for old school hip hop style with her Latin roots and thrift store obsessions to show off pieces we could only dream of owning. Her favorites range from throwback sneakers to hats with funny graphics when she’s keeping it casual, to chunky gold jewelry and strappy sandals when she’s out on the town.
Insider Tip: Once you’ve discovered and listed out the right products and trends, search Instagram for fashion trends using hashtags for those specific products to expand your knowledge even further (e.g. #bohoscarf, #geometricjewelry, et al.).
Tracking social media for product trends is a great way to help stock fast-moving inventory for your store shelves. Shop these trends and more at incredible margins during the next ASD Market Week in Las Vegas. Get your free ticket here!