August 2017 ASD Market Week Day 2 – Highlights, Products We Loved, and the Big ASD Party

by • July 31, 2017 • Trade Show NewsComments Off on August 2017 ASD Market Week Day 2 – Highlights, Products We Loved, and the Big ASD Party2173

Day 2 is officially a wrap! Here are the trending products, vendors, private label opportunities, and the talks we attended. And did we mention the big ASD party (er, networking event) is tonight?

Merchandise and Vendor Trends from Day 2 – Pay These Vendors a Visit

From #deskgoals to K-Beauty everything, here are the top fashion, accessories, gift, and novelty product trends spotted on Day 2 of ASD Market Week. So many trends, so little time!

And in case you missed it:  Day 1 Product Trends

Product trends from Day 1

Source Direct at ASD and Private Label Vendors on the Main Floor

Source Direct at ASD (now in South Hall, Lower Level) is literally where you can meet factory reps from around the world and develop all kinds of private label partnerships.

Speaking of Private Label, ASD now provides a list of over 700 vendors on the ASD main floor that offer private label! You can download the Private Label vendor list from inside your ASD show planner here.

Culture+ at ASD – South Hall, Lower Level

This show within a show is still all about HIGHER margins. Much higher.

In this category (as in many others on the show floor) we noticed that wellness and natural products are all the rage. Modern packaging, branding, and displays have also stepped into mainstream retail

Leaf of Life Wellness, Booth# SL2155

ASD’s Retail Marketing and Online Selling Seminars (What We Learned)

How to Optimize Your Listings on the 3 Major Marketplaces

Kim Wren of multi-channel inventory management system, SkuVault explained how marketplace sellers can effectively optimize their Amazon, Ebay, and Walmart product listings.

“What works on Amazon doesn’t always work on Ebay. And think like a customer when selecting keywords and keep your titles different – don’t just copy and paste.” —Kim Wren, SkuVault

Building a 7 Figure Private Label Brand on Amazon – Room N245

Adam Slamans of Worldwide Ecom and Liran Hirschorn of 1981 LLC gave us the 5 steps to build a thriving Private Label brand on Amazon – and the tools we need to create effective listings!

The Secret to High-Converting Facebook Ads – Central Lobby

In this standing room only talk, Jennifer Spivak taught retailers the keys to setting up Facebook ads right away (and properly) using the magic of Facebook retargeting and an evergreen strategy.

“Look at your Facebook Ad spend as an investment rather than an expense – and make sure the objective you select for your ads matches up with the objectives you have for your shop IRL.”

—Jennifer Spivak, “The Secret to High-Converting Facebook Ads”

Double Your Brick & Mortar Foot Traffic – Central Lobby

Cathy Wagner of Retail Mavens explained exactly how to double your foot traffic without putting anything on sale! (Hint: make every customer visit count).

Speaker Highlights Tomorrow

Sourcing 101: Ask the Experts

Tuesday, August 1, 11:00AM – 12:00PM – Source Direct Seminar Stage (South Hall)

Meet the Online Sellers – Ecommerce Experts Answer Your Questions

Tuesday, August 1, 1:00PM – 1:45PM – N245

Targeting Gen Z: You, Me, and Generation Z

Tuesday, August 1, 1:45PM – 2:00PM – Central Lobby

Increasing Profitability for Your Ecommerce Business: 7 Steps to Higher Profits

Tuesday, August 1, 2:00PM – 2:45PM – N245

View all of the ASD free educational sessions here – and make your plan!

Sip and Socialize: Tonight at 7PM

Where: Beauty & Essex (Pawn & Pearl Lounges) @ Cosmopolitan

When: Monday, July 31, 2017

Time: 7:00PM – 10:00PM

ASD VIP: Buy 1 Get 1 Free Drink Specials with ASD badge (presented prior to ordering)

The Official ASD Party Tonight

Where: Marquee w/ DJ Mustard @ Cosmopolitan

When: Monday, July 31, 2017

Time: Doors open at 10:00PM and Open Well Bar 11:00PM – 12:00AM

ASD VIP: Complimentary admission with ASD badge, expedited line

Tomorrow is Two For Tuesday! Tuesday, August 1, visit both Las Vegas Market and ASD Market Week from 9:30AM to 6:30PM using our all day complimentary shuttle service.

Download the ASD Mobile App: It’s Your Key to Having a Superlative Show Experience

Download the ASD Mobile App Here. It will take your Day 2 at ASD to a whole other level.

Follow ASD on Instagram and Facebook

Follow ASD on Instagram and Facebook for up-to-the-minute vendor, product, and speaker session updates each day of the show. “Favorite” anything you like on our Instagram feed to look at later!

There is still time to register on-site at the Las Vegas Convention Center! And Remember to keep planning your days in advance here. See you tomorrow everyone.


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