ASD Market Week opened today, celebrating its 54th year. Here are the must-see events, happenings, and new developments on the show floor from Day 1! Source Direct’s Opening Ceremony, The Independent Retailer Conference, Amazon Selling Tips, and more.
Source Direct’s Opening Ceremony
SourceDirect at ASD Market Week, which connects international manufacturing suppliers with domestic importers and distributors, kicked off in grand style with a traditional ribbon cutting ceremony. Source Direct’s Factory Matchmaking desk made it easier than ever for our attendees to find the perfect suppliers.
Helping to celebrate the start of the show, Karalynn Sprouse – ASD Market Week’s Executive Vice President – welcomed exhibitors, retailers and ASD’s management team by cutting a celebratory ribbon to kick off the next four days of ASD Market Week in addition to welcoming all those in attendance to a Lion Dance – similar to a Dragon Dance – which is a ceremony opener that is believed to be good luck for businesses. Customary to Chinese New Year celebrations and other celebratory events in some cultures, the Lion Dance debuted for its first time at ASD Market Week as a way to kick off the next four days of the show in a celebratory fashion.
“SourceDirect is the ideal meet-and-greet between buyers and suppliers,” says Linh Vu, Marketing Director, ASD’s International Sourcing and Manufacturing Groups
ASD’s Retail Education Seminars and E-commerce Strategy Sessions (What We Learned)
ASD kicked off 4 days of free e-commerce, Amazon selling, and retail strategy sessions with the following can’t-miss talks:
ASD’s New Buyer Orientation with ASD’s own Amy Sadikoff and Nicole Leinbach Reyhle of Retail Minded
ASD is a big show and this packed 8 a.m. talk gave first-time buyers and online sellers step-by-step advice and tools to efficiently make the most of it.
“The new buyer orientation is essential for a first time attendees because it give them the opportunity to quickly learn everything there is to know, tips how to deal with vendors, and most importantly ask one-to-one questions with ASD management” Amy Sadikoff, ASD Buyer Concierge Manager
Intro to ASD Market Week for Online / E-commerce sellers with Katharyne Shelton
“I’m seeing a lot more first-timers at ASD this year – and as always a lot of Amazon sellers wanting to learn how to evaluate and select the right products,” online selling expert, Katharyne Shelton
What we learned;
The tools and criteria for selecting products to sell on Amazon
CamelCamelCamel – an Amazon price tracker, to assess pricing and sales history
The Amazon seller app – assess rank and price for evaluating product
Search Blast – marketing research tool
-make sure your products have the following;
-fills a need (i.e. a kid’s lunchbox)
Read more at https://blueskysuite.com/articles/nest
Intro to Wholesale Sourcing for Amazon: Two Models (Wide vs. Deep) With Robyn Johnson and Eddie Levine, Internet Merchants Association (IMA)
Robyn Johnson and Eddie Levine use a two very different wholesale product buying strategies when it comes to Amazon – yet both equally successful.
What we learned:
– Relationships are everything. Robyn might order 60 pieces across a wide selection of skews, while Eddie might order 10,000 pieces of only a handful of skews. Their approach to vendors is the same.
“Relationship building is everything when it comes to working with vendors. Product lists and pricing can come later.” – Eddie Levine of IMA
– Trade shows are essential to Amazon product sourcing but pre-planning is everything. Eddie visits almost two dozen shows per year.
– To overcome vendor resistance, maintain integrity. Honesty and authenticity go a long way.
– When it comes to Amazon, SEO is king. Know your search terms.
The Independent Retailer Conference (IRC) Location: The Grand Lobby
Founded by Retail Minded’s publisher and Forbes columnist, Nicole Leinbach Reyhle, The Independent Retailer Conference (IRC) takes place inside ASD’s Grand Lobby – returning for its 6th consecutive show. IRC presents free short retail, social media, and mobile commerce strategy sessions each day of the show for our attendees!
Some IRC highlights:
How to Get Your Customers to Rave About You Online
Genna Gold, Manager of Local Business Outreach, Yelp
The Secret to Moving More Inventory Faster Than Ever
Cathy Donovan Wagner, President Retail Mavens
ASD’s Opening Night Party – Sayers Club, Tonight Sunday, July 31, 10PM
ASD Market Week welcomes all attendees to an Opening Night party at Sayers Club at the SLS Hotel on Sunday evening, July 31, 2016, at 10pm where ASD will offer a 1-hour hosted bar. This is a great place to network with other industry professionals, buyers, exhibitors, and the ASD team.
Location: SLS Hotel, North End of strip
Time: 10PM to close
Insider Tip: Free entry with your ASD badge
For a Day 1 Gift & Novelties product trend and vendor recap, click here!
ASD Market Week has an abundance of events scheduled to help engage attendees throughout the next four days – in addition to over 2,800 vendors for attendees to discover.