Maximize your ASD Marketweek experience with these 15 essential trade show tips

Welcome to ASD August 2017! Here’s Your Retailer’s Survival Guide

by • July 30, 2017 • ASD Trade Show Pre-PlanningComments Off on Welcome to ASD August 2017! Here’s Your Retailer’s Survival Guide1205

Welcome to ASD Market Week! Here’s your retailer’s guide to the August 2017 ASD Market Week trade show – the events, big changes (!), speaker sessions, must-see vendors, product categories, and planning tips you need to know about. Read this and you’ll be all set.


It’s Showtime! ASD Market Week, the largest general merchandise trade show and retail education conference in the U.S., is now open and runs from Sunday, July 30 until Wednesday, August 2, at the Las Vegas Convention Center!

ASD opens each day at 9 AM at the Las Vegas Convention Center. The registration counters open even earlier. Check out the show hours for each day here.

Whether you’re a trade show veteran or first-timer, it’s essential to plan so you can maximize your time, dollars, future profits, and energy (!). Here is (almost) everything you need to know.


15 Essential Tips to Having a Successful ASD Show.

1. Getting Around

Free Shuttles, Lyft, and the Monorail

The Vegas monorail has stops from most hotels to Las Vegas Convention Center. There are also free ASD Market Week Shuttles each day.

AIRPORT: Get from the airport to The Strip for as little as $11.

Our partner Lyft – Get $20 of free rides with the promo code ASD17
Use Code ASD17 for Lyft Credits at ASD Market Week 2017

Two for Tuesday: Coming from Las Vegas Market?
Free Shuttles will run between the Las Vegas Convention Center and World Market Center from 9:30 am to 6:30 pm on TUESDAY, August 1, 2017.

2. ASD’s New Show Map! Take note!

The Big News! Now you can shop the show floor even more efficiently.
3D map of the floor at ASD Market Week 2017

Notable Show Areas:

Startup Arena – in the North Hall
A curated selection of exhibitors who have already been featured on ABC’s “Shark Tank” (so they already have some serious visibility!).

Culture+ – South Hall, Lower Level
The premier venue for alternative products.


3. Download the ASD Mobile App: It’s Your Key to Having an Efficient Show Experience

Download the ASD Mobile App Here. It will greatly improve the efficiency of your show experience – saving you time and money.

Download the ASD Marketweek app and get ready for Marketweek 2017!
ASD Market Week’s mobile app enables you to do all of your show planning, booth research and on-site show navigation directly from your mobile phone. Download the app once and you won’t have to download it again for future events.


“One of the most important tools to help you navigate ASD Market Week is the mobile app,”

-Mercedes Gonzalez, co-keynote, new buyer orientation sessions at ASD


 

4. Use the ASD Show Planner

The ASD Show Planner is the one-stop destination for strategizing all of your show needs. Get it here. Your badge # is your password. Don’t have a badge yet? Get Your Badge Here!

The show planner is the best way to make the most of your ASD Marketweek 2017

  • Email and schedule appointments with exhibitors (registered attendees only)
  • See your vendor recommendations based on your preferences and mark your favorites
  • Add speaker sessions that you’re interested in attending
  • Easily create your own customized show navigation map (“My Show Plan”)

 


 

“The best advice I can give any buyer is to start by looking through the online Show Planner before the show or better yet, start making a list of the categories you plan to buy for.”

– Camille Candella, VP Marketing, ASD Market Week


 

Tip: The ASD Show Planner also integrates seamlessly into ASD’s Mobile App


 

5. Get Matched to the Right Vendors*: ASD’s Free Matchmaking Services

ASD provides free matchmaking services to help assign buyers with just the right vendors at the show.

There are 3 ways to do it:

    • By contacting the ASD Attendee Concierge team here. Anytime.
    • Visiting the “Match Me” desks on the show floor 

ASD offers matchmaking services to help you connect with vendors
Take advantage of the fully staffed “Match Me” desks located throughout the show floor to help buyers like you find products and connect with the right vendors – quickly.

    • Inside your Show Planner

After looking at your matches in the planner, you can visit websites and review products online to do a little “window shopping.” Then, you can send them private messages and set appointments before you get onsite to really maximize your time.

*Speaking of Vendors: Here’s a Preview of some of our NEW vendors this August!

 


Newsflash: The 3 Largest Greeting Card and paper companies will be at ASD Market Week for the 1st time EVER. Join us and see what’s new from Hallmark, American Greetings, and Papyrus.


 


Tip: We now offer a list of Private Label and Drop Shipping Vendors inside the ASD Show Planner!


 

6. Schedule your days according to the show floor layout, paying special attention to category locations

ASD Market Week is a comprehensive show – essentially nine shows in one – so it’s important to plan ahead before you hit the show floors.

The nine “shows” inside ASD include:

  • Beauty + Fragrance – Central Hall
  • Fashion + Accessories – Central Hall
  • Souvenir & Novelty (Includes Sports & Character Licensed Products) – North Hall
  • Gift + Home Accents – now in North Hall
  • Cash + Carry (Includes Jewelry and Gifts To Go) – North Hall
  • General Store (& Closeouts Too) – South Hall, Upper
  • Convenience Store – South Hall, Lower
  • Culture+ (a newly rebranded alternative products section) – South Hall, lower level
  • SourceDirect At ASD – meet factory reps from all over the world (now in South Hall). Opening Ceremony on Sunday, July 30 at 9:15 AM – South Hall, Lower Level

SourceDirect at ASD marketweek


Tip: Prepare for the unexpected. Shop multiple categories.


Related Tip: Schedule your exhibitor visits according to their floor locations within each show category.


Fashion + Accessories at ASD Marketweek 2017

Your main goal? To keep appointments and exhibitor visits closer together in location, in order to save valuable time getting from one to the next.

This will allow you to move easily from category to category adding complementary items to your haul.

Souvenir & Novelty at ASD Marketweek 2017


Read: How to Purchase Merchandise in Multiple Categories to Supercharge Your Sales


 


“Once you’ve downloaded the ASD mobile app, make sure to follow us on Instagram and Facebook. This will ensure you’re getting up-to-the-minute updates on hot products, vendors, events, and speaking sessions.”

– Karla Villalobos, Marketing Director, ASD Market Week


 

7. Get Social (Media): Follow ASD on Instagram and Facebook

Follow ASD on Instagram and Facebook for up-to-the-minute vendor, product, and speaker sessions update each day of the show.

Follow @ASDShow on Instagram HERE.

Like us on Facebook Here HERE

Tip: Use the #asdshow hashtag and we may repost and give your shop or booth a little shine.

First-Timer to ASD? Listen and Read This:

Listen: to this short guide to having a successful trade show experience

Read: 5 Tips for First-Timers at ASD

8. Retail Education at ASD Market Week: Visit Over 90 Free Educational Seminars

ASD Market Week supports show attendees with 90+ free retail education and e-commerce strategy sessions that take place directly on the show floors, between the South and Central Halls.

Learn how to:

  • Quickly take your brick-and-mortar shop online
  • Amp up your Amazon and marketplace selling
  • Launch online and foot-traffic retail marketing campaigns
  • Find the right wholesale inventory to carry

Sit in on top-tier sessions powered by The Independent Retailer Conference, Internet Merchants Association, and Source Direct.
Independent Retail Conference - ASD Marketweek 2017

Seminar Highlights:

New Buyer Orientation – Room N245
Sun, July 30, 8:00AM – 8:45PM and Mon, July 31 – 8:00 AM to 8:45 AM
Speakers: Amy Sadikoff, ASD Market Week Buyer Concierge Manager, ASD Mercedes Gonzalez, CEO, Global Purchasing Companies
In this brief 45 minute session, you will learn how to navigate the sections of the show to maximize your time (and budget!) this week at ASD Market Week.

Welcome to The Independent Retailer Conference – Central Hall Lobby
Sunday, July 30, 9:30 AM – 9:45 AM (and each morning of the show)
Speakers: Rich Kizer and Georganne Bender, Retail Experts at Kizer and Bender
Learn what you can expect from the Independent Retailer Conference at ASD – with short talks by experts each morning.

What We Can Learn From Amazon’s Acquisition of Whole Foods
Sunday, July 30, 10:00AM – 10:15AM
Speaker: Nick Stagge, Experticity

How to Optimize Your Listings on the 3 Major Marketplaces
Monday, July 31, 10:30AM – 11:30AM
Speaker: Kim Wren of Sku Vault

The Secret to High-Converting Facebook Ads
Monday, July 31, 12:00PM – 1:00PM
Speaker: Jennifer Spivak

Sourcing 101: Ask the Experts
Tuesday, August 1, 11:00AM – 12:00PM
Speakers: Derek Newbold, Greg Buhyoff, Jim Ullum, Kelly Raia

 


Tip: View the Entire August 2017 Speaker Schedule Here – allocate time for educational seminars you want to attend in advance so that you are not overlapping with necessary exhibitor time.

Did you know you can add your preferred seminars to your Show Planner?


 

9. Let’s Party. Or Shall We Say, Network.

Network - and party - at the ASD Market Week official afterparty
Daytime:
Join us on Sunday, July 30 at 9:15 AM for a traditional Ribbon Cutting Ceremony & Lion Dance at Source Direct the South Hall lower level. SourceDirect at ASD is the premier wholesale trade show for sourcing professionals around the world

Nighttime:
OFFICIAL ASD PARTY
Where: Marquee @ Cosmopolitan Hotel
When: Monday, July 31, 2017
Time: Doors open at 10:00 PM, Open well bar at 11:00PM – 12:00AM
ASD VIP: Complimentary admission with ASD badge, expedited line

ALL WEEK: SIP & SOCIALIZE
Where: various venues, view full list here
ASD VIP: Buy 1 Get 1 Free with ASD badge

CLOSING NIGHT PARTY

Where: Omnia @ Caesar’s Palace
When: Tuesday, August 1, 2017
Time: Doors open at 10:30 p.m. with 1 drink ticket
ASD VIP: ASD badge holders receive complimentary separate line entry until 12:00 a.m.

10. Stay glued to the ASD Insider.

ASD Market Week’s blog, The ASD Retail Insider publishes features on vendors, trending products, and events each day of the show.

11. Set Your Budget.

ASD Set Your BudgetIf you have four days at the show, know what your budget is and be sure to stay on track so that you aren’t left with an empty “wallet” by day 2.

It’s vital to be aware of your buying dollars during all exhibitor appointments while keeping future vendor visits and surprise discoveries top-of-mind.

12. Pre-register for the show next time to avoid unnecessary time spent in lines and the $40 on-site registration fee.

Keep your wait times to a minimum and save money as well when you register prior to the show opening. It’s free if you register in advance, but if you wait to register on-site there will be a fee of $40.
Pre-register for ASD Marketweek 2017
Tip: Registration counters are located in the Grand Lobby Central Hall, South Hall Lower Level lobby, and outside of North Hall.

13. Show Hours vs. Registration Hours (The Fine Print).

ASD Market Week has extended, early registration hours to help welcome attendees on day 1 (7AM-6PM) and opens one hour early on days 2, 3, and 4. Note all show and registration hours here.

14. Present Your Store Properly. Here’s How…

Prepare a 1-page overview for exhibitors you are writing orders with that has your business information on it.

This 1-sheet should include your store contact information, your credit card billing information, Federal (for shipping over borders or non-US distributors) and State tax ID, ship-to addresses, credit references for terms, and/or credit card information – and even store photos.
Also, remember to have plenty of business cards on hand.

15. You’re Ready to Shop the Show Floor! Watch This.

Go inside the show!

In Closing…

“We’re committed to giving our attendees and exhibitors the most efficient way to connect with each other online and off, as well as the most up-to-date retail education. This way they can get an incredible return on investment each time.”
– Camille Candella, VP Marketing, ASD Market Week


 

ASD is here! Got your badge? Great! Book a deeply discounted Vegas hotel here. Do you need to find trending, high-margin products for your shop? We look forward to seeing you today and all week at ASD!  About 2,700 lifestyle merchandise vendors are waiting for you! 

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