From Korea Rising to Crossover Buying: Highlights, Education, and Product Trends from Day 2 at ASD Market Week
Korea Rising at SourceDirect: Trending products and vendors at the Korea Pavilion
This season, SourceDirect is larger than ever with 14 countries and hundreds of booths, one country is should be of particular interest for buyers to note — Korea. This year, Korea features over 60 booths that hold everything from wooden tabletop accessories to innovative commercial home products.
Location: Korea Pavilion at SourceDirect, North Hall
What makes Korea’s variety of products stand out is their innovative designs, eco-friendliness, as well as their originality. In a world where consumers are price-conscious, buyers will be surprised what they will find here to meet their margin needs at price points their customers will respond to.
You’ll also find great opportunities for private label that may just make your retail year. Be sure to check out Warm Material (Wood + Sum), ACTIVA707, DAEEUN, The OD Co, Hains, The Bassal, Chaim Gil Inc, Threestar Co, Korea Beauty, CoopOnre, Gamyu and Kaktus NY.
Seen at Source Direct: Booth N1730
ASD’s Retail Education Seminars and E-commerce Strategy Sessions (What We Learned)
How to Achieve, Manage and Improve Your Reputation on Yelp (how to get consumers into your business using Yelp)
Genna Gold and Emily Washcovick, Local Business Outreach, Yelp
What we learned: customer reviews are important!
-Yelp has free tools just for business owners
-Did you know that 78% of consumers turn to review sites to find a local business?
-#1 searched for item by men on Yelp = engagement rings!
-Yelp users have $$ – 68% of users earn 60K + annually
-Build relationships – reach out to and recommend other complementary businesses on your Yelp page. This will increase your reach and nurture partnerships
Pro Tip: Dealing with negative reviews
-Always say thank you, be positive
-Outline your plan to fix the problem, say you’ll be in touch 1-1 shortly
-Solve problems privately 1-1
*Yelp will be at the Independent Retailer Conference (main lobby every day) – look for their table if you have questions!
“Don’t ask for customer reviews, but do make it easy for them to do so.” – Emily Washcovick of Yelp.
This talk was standing room only!
What we learned:
-Use wholesale/closeout deals to own a product listing
– “Bundle” Kickstarter, and Amazon Best-Seller lists
– Develop private label and niche products
– The most competitive product isn’t always the best product
– Make sure you have good photos to increase your conversion rate
– Read bad reviews of products to see how YOU can improve on that product
Check this out: hiddenproducts.com
“Look at total demand over a 6-month time period, look for low reviews (below 50), level of competition, and make sure you target the bottom of page 1. Your goal is to get on page 1 of results because we all know the best place to hide a dead body is on Amazon is on page 2.” – Jeff Cohen, IMA
Unicorn rising: On the wall, on a clutch, and in apparel — the unicorn may just be the new emoji.
Seen at Streamline Imagined: Booth SL2528
Patch pattern: Patches and pins are back, adding flair to everything from jackets and caps to backpacks.
Seen at Odin Fashion Corp: Booth C2624
For a Day 2 Gift & Novelties product trend and vendor recap, click here.
For a Day 2 Fashion & Accessories product trend and vendor recap, click here.
ASD Market Week has an abundance of events scheduled to help engage attendees throughout the next four days – in addition to over 2,600 vendors for attendees to discover.