ASD Market Week Gives Access To High Margin Products Across Nine Product Categories.
As a retailer, you know firsthand the challenges, demands and non-stop obstacles it takes to create a dynamic shopping environment for your customers. This includes the constant search for the best assortment of inventory… which all too often leads retailers to a dead end path. Fortunately, buyers can celebrate as they discover ASD Market Week, the nation’s leading trade show for categories that include fashion, home, c-stores, general goods, gifts, beauty and more.
ASD Market Week – recognized as your Affordable Shopping Destination – is held in Las Vegas twice a year. Previously known as ASD Las Vegas, ASD Market Week delivers nine shows in one location. With the widest variety of goods anywhere, retailers can buy for their stores at the most affordable marketplace for vendors and retailers to connect.
“This evolution has built a market experience unlike any other for retailers, offering nine shows in one space for merchants of different market categories to source from,” explains Camille Candella, Vice President of Marketing for ASD Market Week.
A long-time, leading trade show for merchants, ASD Market Week gives buyers access to over 2,600 vendors; enabling them to buy product directly from the manufacturers during each of their bi-annual, four-day market weeks. The market segments supported by ASD Market Week include nine distinct categories that cover fashion + accessories, beauty and fragrance, gift and home, toys and novelties, cash and carry, general store, convenience stores and smoke + vape shops. As Candella further explains, the value of ASD Market Week is the fact that “so much more than a niche market” is offered to buyers, allowing retailers to really maximize their trade show experience.
“In theory, each of our nine categories could stand on their own,” Candella explains. “However, the value of ASD Market Week is that buyers can explore other categories beyond their niche market, as well as gain a tremendous assortment for their main retail category.”
A Retailer’s Perspective
In 2014, Texas based retailer Cynthia Sutton-Stolle attended the ASD Market Week for the first time. Although a retailer for many years, she had not previously attended ASD and was surprised to discover countless vendors and items that were perfect for her store.
“As a first time visitor to ASD, I was very surprised to find some new and exciting vendors for my store. In particular, I have always had trouble finding good gifts for guys but ASD offered a treasure trove of options. I’m very excited I was able to find things that no one else in my area has discovered yet,” shared Sutton-Stolle.
In addition to discovering fantastic new additions for her male customers, Sutton-Stolle unveiled some great accessory and fashion vendors, as well, for her female customers. Her store, The Silver Barn, is a popular gift and home store in the Columbus, Texas area and while attending ASD Market Week, Sutton-Stolle was able to purchase from vendors in a variety of categories that mattered for her store.
“I love the variety that ASD offers,” shares Karen Hollis, an Illinois retailer who sells primarily jewelry but attends ASD because they offer more than just jewelry – something she sees as an added value for her buying needs.
“ASD allows me to buy jewelry for my business, which is the bulk of my sales, but also gives me the chance to introduce a few other vendors from different categories,” Hollis explains.
Variety is certainly a retailer perk, but the price points can’t be overlooked, either. The wholesale product prices available at ASD Market Week introduce retailers to something else they will love – stronger profit.
With the largest, affordable full scale merchandise assortment in the country, ASD Market Week continues to top lists of must attend retail events. In September 2014, Vend POS company released a report of must attend retail events, with ASD Market Week included on this highly respected list. Additionally, Trade Show News Network has repeatedly identified ASD Market Week as a top 20 show among their 250 trade show list.
“One of the main reasons ASD has been successful over the years is because we have a long list of returning retailers,” Candella states. “This is because retailers have tremendous success buying at ASD, and we’re constantly aiming to improve the retailer experience while at ASD Market Week.”
In addition to delivering nine shows in one convenient spot, ASD Market Week also provides stand-out education that is free to all attendees of ASD Market Week.
“In 2015, we will once again welcome the Independent Retailer Conference to the show floors of ASD Market Week. This has been a great addition for our retailers, allowing them to connect with some of the industry’s leading retail thought-leaders, service providers and business experts. This has included experts from Yelp, Twitter, Constant Contact, SnapRetail, Soldsie and more. Free for all attendees to experience, we are excited to continue providing trusted education for our retailers to gain from,” explains Candella.