This week the Insider shares the latest private label news from Amazon, why retailers should care about “Athleisure”, the most important online purchasing incentive for consumers, and a new, “2016 Future of Retail” study – hot off the presses.
According to a new Walker Sands 2016 Future of Retail Study, based on a survey of more than 1,400 U.S. respondents, 9 out of 10 people said free shipping was the main incentive to shop online more often.
Other insights from the study include;
Consumers favor online over store purchases for books (68%), electronics (67%), and office supplies (51%). However, brick-and-mortar is the preferred channel for purchasing food/grocery (92%), CPG (77%) and clothing/apparel (76%).
Usage rates of popular mobile payment apps for in-store purchases are relatively low, including Android Pay (19%), retailer mobile app (12%), Apple Pay (11%), Samsung Pay (3%) and MasterPass (2%).
Consumers purchased more online than in stores for the first time this year with 51% of purchases made on the web, compared to 48% in 2015 and 47% in 2014, according to a survey from United Parcel Service and comScore, the Wall Street Journal reports (source: Retail Dive)
The Wall Street Journal also reported that Amazon sales led to 60% of total U.S. online sales growth last year.
According to online platform and conference for female entrepreneurs, Create & Cultivate, Love The Edit is a new e-commerce site dedicated to helping busy women sift through the 480 plus million products sold on Amazon in the United States. Love The Edit creates curated collections organized into eight sections: Baby, Kids, Style, Living, Beauty, Gifts, Guys, and Guest Editors. All products are culled from Amazon and are shoppable on the site.
A bunch of mums in Australia recently poked fun at themselves for inappropriately wearing active wear everywhere but makers of athleisure are laughing all the way to the bank with this trend. Merchandise that was once reserved for sporting goods stores only has made its way to retailers from Amazon to CVS, proving that an active lifestyle isn’t just about what you do, but what (and WHO) you wear, thanks to celebrity endorsements taking over the athleisure movement.
“Athleisure” is casual clothing meant to be worn both for exercising and for doing almost everything else, has been a hot topic for edgy mainstream brands like LuluLemon, H&M, and Tory Burch. This typically means there is an opportunity for indie retailers to stock affordable, high-margin versions in their shops.
This is a category to keep an eye on.
And in case you missed it;
Last month Amazon announced that they will start selling its own private label groceries, diapers, and much, much more.
How will this affect Amazon sellers? Click the above article on Jungle Scout to learn how to make this new development work for you.