Let’s face it… trade shows are an essential resource for retailers. Savvy merchants looking to offer their customers the latest trends and newest products – while also wanting to explore strong margin inventory to help them optimize their revenue goals – know that in order to do this, attending trade shows is a must. Not just any trade show, however, can help retailers reach these goals. ASD Market Week is the biggest trade show of its kind, which makes it the perfect opportunity for merchants to brush up on industry knowledge, to connect with other retailers and most importantly… to find vendors offering the newest, most-exciting trends at margin-friendly prices.
Held bi-annually, the next ASD Market Week will take place March 11-14, 2018, in Las Vegas. Whether you’re already scheduled to attend or debating if a trip to Vegas is in order, here are 5 reasons why ASD should be on your agenda to attend this March.
Reason #1: There is Free Education You Can’t Find Anywhere Else
ASD Market Week stands apart from other trade shows in their ongoing commitment to give attendees the education they need to have a successful business. The Independent Retailer Conference offers retailers multiple educational opportunities over four days, delivering fifty plus education sessions from industry leaders that include Yelp, eBay, Lightspeed, Social Edge, SellerActive and more. From brief, 15-minute pop-up sessions held in the Central Lobby of ASD Market Week to keynote sessions delivered by retail experts that include consumer anthropologists Kizer & Bender, there is something for every type of merchant attending ASD. Additionally, ASD welcomes the Internet Merchants Association to provide educational sessions specific to e-commerce retailers. Collectively, there are nearly 100 educational opportunities for ASD attendees to choose from – and the best part is that they are free to everyone registered at ASD. Click here for a full overview of the education being offered at ASD in 2018.
Reason #2: There Are Over 19 Merchandise Categories to Choose From
Want to explore your core product category… and then some more? At ASD, you can. There is a wide range of vendors and products for buyers to choose from – helping merchants discover what they know they need as well as explore items in categories that can compliment their core business. From gifts and home accents to pet supplies and beauty products to novelty items and jewelry, there is truly something for every kind of retailer at ASD. Perhaps this is why Brad Johnson from Treehouse Gift & Home says, “70 percent of the sales in my store are from merchandise I buy from the ASD Show. It is the best performing product in my business!”
Reason #3: Get Introduced to Over 2,700 Retail Vendors
As a retailer, it is important to constantly update your inventory in response to industry trends – as well as customer favorites. That’s why it’s so convenient that ASD Market Week hosts over 2,700 exhibitors under one roof – granting retailers the opportunity to connect with their favorite vendors as well as to make connections with new vendors to expand their offerings. ASD vendors offer retailers the products they need to accelerate margins. In fact, Bruce Leahy from Quips N Quotes says that, “We sold 1.29 million worth of merchandise specifically purchased at ASD. It’s the fastest turning and highest profit merchandise from any market.”
Reason #4: Hone In on Trending, High-Margin Products
Where else can you find so many high-margin products under one roof? In one example, an ASD attendee purchased necklaces for $2 that they then resold for $49. This story is no anomaly… buyers find this type of high-margin merchandise at ASD all day, every day. This is why over 40k loyal attendees from retailers of various sizes and a broad spectrum of categories make ASD their destination of choice for high-margin merchandise each year. Look no further than ASD Market Week to find products that exceed standard profit margins to help protect your inventory and your bottom line from excessive mark-downs.
Reason #5: Make Connections and Stay Up on Industry News
ASD Market Week is the ideal place to network, to learn and to connect with others in the retail industry. Attendees visit ASD from 92 countries and counting – so there is a chance for merchants to expand their business and product knowledge by networking with a global base of retailers. In addition, ASD offers networking and social opportunities to facilitate connections between vendors and show attendees. Click here to learn more about the networking and educational opportunities offered at ASD.
Take your inventory to the next level by joining ASD Market Week this March 11-14, 2018!
Take advantage of ASD Market Week’s 90+ free retail strategy sessions this March 11-14, 2018 in Las Vegas.
By Nicole Leinbach Reyhle, RetailMinded.com