It was a very online holiday shopping season, and Amazon’s new retailer services may help make yours the brightest yet. Plus: How to turn your new holiday shoppers into loyal, year-long customers.
Amazon’s new Seller Fulfilled Program means your items can be eligible for Prime, and Amazon is counting on sellers to live up to their two-day shipping promise. Are the expectations reasonable? No matter how you slice it, Amazon’s the winner in this scenario, and sellers may find turnaround times unfeasible given our current fourth-quarter forecast. (See below!)
2016’s holiday season could be the biggest ever for independent merchants selling on Amazon. Even with the new Seller Fulfilled Program mentioned above which will eventually free up more warehouse space, the company must still accommodate the ever increasing storage and shipping requirements of Fulfillment by Amazon (FBA) sellers. The solution: a record 18 new warehouses in the third quarter. Meanwhile, analysts anticipate more than $44 Billion in holiday sales, up 25% from 2015.
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With third-party retailers now making up more than 50% of all sellers Amazon, other big-box names are taking note. Crate & Barrel, Walmart and Macy’s are just some of the brands now courting third-party sellers to expand their offerings with more colors, sizes, and styles – all while giving consumers an option for products they don’t care to handle or ship themselves. More than 250 retailers have added third-party sellers in the last two years, opening a world of opportunity to growing online retailers. Check out ASD’s Top 10 Online Marketplaces Here.
Although the traditional holiday sales bump is a boon to online retailers, most would gladly take those snowy-weather customers all year long. To turn holiday shoppers into loyal customers, launch a specific campaign, advises e-commerce expert Lewis Gersh. Start by separating new customers from your regular marketing funnel, and establish a system to thank them, learn more about them, and respectfully retarget them.