Day 3 of ASD Market Week came and went! Here are the trending products, vendors, and the must-see talks we attended. Time (and drones on the show floor) is literally flying.
Merchandise and Vendor Trends from Day 3 – Pay These Vendors a Visit
From retro picks and denim kicks to beauty and men’s bags, here are the top accessories, gift and novelty product trends spotted on Day 3 of ASD Market Week.
And in case you missed it:
2 ASD Mega Trends To Watch: indoor cozy, outdoor chic
Healing, serenity, personal paradises
The Danish trend of getting cozy at home saw a surge in 2016 (have you heard of hygge? It’s the concept of Scandinavian coziness and “little pleasures.”), and is still going strong this year.
So we’re calling it: staying in is the new going out. With products like serenity stones, healing crystals, incense, bath salts, pillows, and decorative lanterns, it’s all about upping your staying in game.
Nature – style-meets-function
If you are heading out, head outside: as there’s a big “back to nature” trend with glam camping and outdoorsy gear. From backyard lighting to beach blankets, enjoying the outdoors just got a style redux.
Expect to see these in stores with consumers rushing out to buy stuff just like this in the coming year:
Attn: Vendors – Do you want to be considered for this kind of exposure? Sign up to exhibit at the next ASD here.
ASD’s Retail Marketing and Amazon Selling Seminars (What We Learned on Day 3)
How to Use Pinterest to Drive Traffic and Sales to Your Amazon Listings
This was a juicy topic from Janet Johnson of E-commerce business school – we learned a few simple techniques to send traffic from your Pinterest page to your Amazon Product and e-commerce product pages
“Make sure to convert your personal Pinterest account to a ‘business’ account so you can see what really works using analytics – and so you can put money behind each ‘Pin.’ —Janet E. Johnson, social media strategist
Tips to Help Strengthen Your Store Image
Joe Lapekas, of Truckskin spoke at the Independent Retailer Conference – we learned to invest in the meaning of your brand – as well as a whole new-meets-old way of potentially driving foot-traffic to your shop.
Fun Fact: 46% of E-commerce in the U.S. is now controlled by Amazon
This always-packed talk at ASD featured four (!) Amazon experts for an interactive Q&A. Thanks again to Barbara Boschen, Eddie Levine, John Lawson, and Robyn Johnson and IMA for getting this rockstar band together.
Optimize Your Checkout for Millennials
Mark Haagan taught us a few indispensable tips on how to increase conversion rates with this massive group of shoppers (70 million and counting).
Speaker Highlights Tomorrow (a.k.a. Our last day)
Understanding the World of Online Reviews and How to Use Them – Yelp
Wednesday, March 22, 10:00AM – 10:15AM – Central Hall Lobby (IRC)
Neutralizing Your Competition: How to Stand Tall in a Crowd of Competitors – featuring the great Kizer and Bender
Wednesday, March 22, 12PM – 1PM Central Hall Lobby (IRC)
The ASD Closing Night Party Tonight
Where: Omnia @ Caesar’s Palace
When: Tuesday, March 21, 2017
Time: Doors open at 10:30 p.m. with 1 drink ticket
ASD VIP: ASD badge holders receive complimentary separate line entry until 12:00 a.m.
Download the ASD Mobile App: It’s Your Key to Finding Products and Vendors Quickly
Download the ASD Mobile App Here. It’s already Day 3 and you haven’t downloaded the app yet? I mean, seriously.
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