ASD Market Week opened today! Here are the must-see events and new developments on the show floor from Day 1! Products you may have missed, Source Direct’s Opening Ceremony, Independent Retailer Conference, and retail marketing tips.
Source Direct’s Opening Ceremony – South Hall Lower Level
SourceDirect at ASD Market Week, which connects international manufacturing suppliers with domestic importers and distributors, kicked off in grand style this morning with a traditional ribbon cutting ceremony. Source Direct makes it easier than ever for our attendees to find the perfect suppliers.
Helping to celebrate the start of the show, Karalynn Sprouse – ASD Market Week’s Executive Vice President – welcomed exhibitors, retailers, and ASD’s management team by cutting a celebratory ribbon to kick off the next four days of ASD Market Week. Remember: Source Direct is now in the South Hall, Lower Level.
Merchandise and Vendor Trends from Day 1 – Do Pay These Vendors a Visit
From spooky styles to sequins, here are the top fashion, accessories, gift, and novelty product trends spotted on Day 1 of ASD Market Week. So many trends, so little time!
Papyrus, Hallmark, Designer Greetings
We saw 3 of the largest greeting card and paper companies at ASD Market Week for the 1st time EVER. Analog (i.e. personal) communication is definitely trending!
Papyrus-Recycled Greetings (owned by American Greetings) – Booth N1518
Hallmark Gold Crown – Booth N1543 (main floor) and N110 (private, for Hallmark Gold Retailers only)
Designer Greetings – Booth SU2627
Start-up Arena – North Hall
A curated selection of exhibitors who have already been featured on ABC’s “Shark Tank” (so they already have some serious visibility!). We paid these “battle-hardened” vendors a visit to look at their top-notch selection of Gift, Toy, Home, and Novelties. Spotted: Eco Nuts Organic Cleaning Products.
Culture + at ASD – South Hall, Lower Level
This new show within a show is all about HIGHER margins. Much higher.
ASD’s Retail Marketing and Online Selling Seminars (What We Learned)
ASD kicked off 4 days of free e-commerce, Amazon selling, and retail strategy sessions with the following can’t-miss talks:
New Buyer Orientation – Room N245
Amy Sadikoff, ASD Market Week Buyer Concierge Manager, ASD Mercedes Gonzalez, CEO, Global Purchasing Companies
ASD is a big show and this packed 8 a.m. talk gave first-time buyers and online sellers step-by-step advice and tools to efficiently make the most of it. Catch it again on Mon, July 31 – 8:00 AM to 8:45 AM in Room N245.
“Amazon bought Whole Foods because they know data can never ultimately replace the value of human interaction value and the in-store retail experience.”
– Nick Stagge, “What We Can All Learn From Amazon’s Acquisition of Whole Foods”
Diversification – New Marketplace Opportunity – Jet.com – Room N245
Sunday, July 30, 11:00AM – 1:00PM
Barbara Boschen of CoMerchant taught us all about diversifying your business by selling on Jet.com and not relying on one marketplace only!
The Independent Retailer Conference (IRC) Location: The Grand Lobby
Founded by Retail Minded’s publisher and Forbes columnist, Nicole Leinbach Reyhle, The Independent Retailer Conference (IRC) takes place inside ASD’s Grand Central Lobby.
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IRC presents free short retail, social media, and mobile commerce strategy sessions each day of the show for our attendees! Here are some highlights from today;
Dispelling Millennial Myths: What the New Generation of Shoppers Actually Wants from You
In this talk, Sean Lakind of retail foot traffic solution Dor told us that 78% of Millennials say “experiences beat things” and really want an experience when they shop. And once they/we find a company they like, 80% will come back!
What We Can All Learn From Amazon’s 13.7 Billion Dollar Acquisition of Whole Foods (taking place again on Monday, July 31 at 3:45PM!)
Nick Stagge of Experticity said that Amazon recognized the enormous value of Whole Food’s 350+ locations and the importance of associates to spend time with customers in real life.
The recurring theme from talks so far is definitely, Make Every Customer Visit Count!
Speaker Highlights Tomorrow
How to Optimize Your Listings on the 3 Major Marketplaces – Amazon, Ebay, and Walmart
Monday, July 31, 10:30AM – 11:30AM – Room N243
5 Keys to Building Retail Store Traffic with Video
Monday, July 31, 11:30AM – 11:45AM – Central Lobby
The Secret to High-Converting Facebook Ads with Jennifer Spivak
Monday, July 31, 12:00PM – 1:00PM – Central Lobby
Across the Generations: A Panel Discussion About Women Shoppers
Monday, July 31, 3:00PM – 3:30PM – Central Lobby
Sip and Socialize: Tonight at 7PM
Where: Living Room Bar @ The W Hotel
When: Sunday, July 30, 2017
Time: 7:00PM – 10:00PM
ASD VIP: Buy 1 Get 1 Free Drink Specials with ASD badge (presented prior to ordering)
Download the ASD Mobile App: It’s Your Key to Having an Efficient Show Experience
Download the ASD Mobile App Here. It will change your life. Ok, we admit that might be a slight exaggeration, but it will improve the efficiency of your show experience big-time.
Follow ASD on Instagram and Facebook for up-to-the-minute vendor, product, and speaker session updates each day of the show. Remember to “favorite” anything you like on our Instagram feed to look at later!